You knew, in your heart of hearts

Finally right there, in black and white, how American International Pictures developed a film: “We do our planning backwards: Get what sounds like a title that will arouse interest [Think: “Dragstrip Girl” and “Night of the Blood Beast”], then a monster or gimmick; then figure what our advertising is going to consist of. “Then we […]

The Companions and The Margarets Review

The Companions and The Margarets, Tepper. Yes. I read these two books in rapid succession, the first Tepper I had read in a long time, and there’s a reassuring consistency to her preaching. Since I am largely the choir, it doesn’t grate as much as it might, and her writing is solid enough. I was […]

Another one studies the dust

First, he went to the Canary Islands to gather more data, then he turned in his thesis, now he’s passed the orals (category two, meaning he “must make a few amendments to his work in the coming weeks”). I expect we’ll get one more news bump when he actually gets handed the sheepskin next Spring.

A disturbing trend

It would be a shame to see text message voting banned here. On the other hand, everything I’ve seen indicates that US contest administrators are avoiding the abuses that caused it to be axed over there (and maybe the axing is Channel 4-specific).

Prepare to Care, or, Hooray for the Interwebs

It is sometimes confusing to apply my work skills to my own life– it sometimes seems like a strange mixing of my worlds to give myself a reference interview. But sure enough, what I was thinking I would have to cobble together myself is already out there. Thank you AARP!

Advertising works, dammit

Per the Motley Fool: Sonic stands apart from peers McDonald’s, Wendy’s, and Yum! Brands for its aggressive use of national TV advertising, introducing its concept to locales that have yet to see one of its signature drive-ins. The result? Anticipation. Says Hudson: “Our average unit volume in these newer drive-ins, in these newer states, [where] […]

If only they could be made to stop tipping the plot

The BBC was made to apologize for editing a promo in a way that seemed to imply that the Queen had walked out of a photo session. Maybe the English are just very sensitive to editing (the article I’m referring to is the 12 April entry), and what Queen couldn’t get from Fox, The Queen […]