Finally right there, in black and white, how American International Pictures developed a film:
"We do our planning backwards: Get what sounds like a title that will arouse interest [Think: "Dragstrip Girl" and "Night of the Blood Beast"], then a monster or gimmick; then figure what our advertising is going to consist of.Posted by Sarah at August 29, 2007 04:46 PM"Then we bring in a writer to provide a script to fit the title and concept.
"Now we bring in the producer--though he may have been in during the writing of the script earlier. Four of our producers are also writers and one, [Roger] Corman is also a director."